Pertama Property, a dynamic force in Indonesia’s premium real estate landscape, proudly announces the launch of ELLE Villas Seminyak as part of a licensing agreement with Lagardère News (an entity of the France-based Lagardère Group)—a bold collaboration with the iconic lifestyle brand ELLE, owned by the French Group Lagardère. Situated in the heart of Bali’s trendiest enclave, this visionary project blends Mediterranean architecture with vivid pop art elements, offering a sanctuary where design, comfort, and investment opportunity align.

A first-of-its-kind project in Indonesia under the ELLE Villas name, the development reflects a shared vision: to offer a lifestyle destination where sophistication meets the spirit of tropical living. Every detail of ELLE Villas Seminyak is curated to create a living experience that is stylish, effortless, and deeply connected to Bali’s vibrant energy.

Comprising of 14 fully furnished luxury villas, each with two-bedroom featuring a private pool, bespoke interiors, and high-end amenities including a ELLE spa, a restaurant, a bar, a gym, and curated lifestyle services. With 25-year leaseholds and first-priority renewal rights, ELLE Villas Seminyak presents a turnkey solution for investors seeking both personal enjoyment and long-term returns.

“This collaboration with ELLE marks a defining moment for Pertama Property. ELLE Villas Seminyak is not only a design-led destination but also a statement of what modern living in Bali can look like,” said Anisse Bouzidi, CEO of Pertama Property. “We are proud to bring to life a space that blends global sophistication with local craftsmanship, while ensuring our investors experience clarity, support, and strong returns.”

Backed by a projected ROI of 12%–14%, the villas are priced at USD 441,500 (IDR 7.18 billion), inclusive of VAT, notary fees, and stylish furnishings. Daily rental potential stands at USD 464 with an estimated 80% occupancy, making this not just a home, but a performing asset.

“ELLE has always celebrated individuality, elegance, and a magnificent “art de vivre” - and Bali, with its culture, creative spirit, and vibrant energy – offers the perfect canvas for our brand’s next chapter,” said Constance Benqué, CEO of ELLE International and Lagardère News. Together with Pertama Property, we are proud to bring ELLE’s DNA into a new realm of living – one that is immersive, inspiring, and truly timeless. This project is a continued celebration of lifestyle beyond media, as we extend our legacy into thoughtfully curated real estate and hospitality experiences around the world.”

ELLE Villas Seminyak is perfectly positioned in one of Bali’s most coveted and strategically significant areas. The site’s central location offers excellent accessibility from multiple directions, making it a prime destination for both tourists and residents. Situated within a bustling zone of economic growth, the area has seen steady development over the past few decades, solidifying its role as a hub for human mobilization. Notably, the surrounding region remains relatively underserved in terms of luxury villa complexes. Within a 2-kilometer radius, there are few similar properties, enhancing the villa's appeal as a one-of-a-kind investment opportunity. This combination of prime positioning and limited competition makes the location not only desirable for its proximity to key attractions but also a reliable and lucrative choice from an economic perspective.

ELLE Villas Seminyak Bedroom with Lucrative Investment Potential

ELLE Villas Seminyak offers a seamless blend of laid-back luxury and expressive design. Each villa opens to a private swimming pool, framed by soft-hued stone walls, warm timber accents, and calming landscape elements. Inside, open-plan living areas are bathed in natural light, showcasing curated pop art, custom furnishings, and bold textures that create an environment both vibrant and thoughtful. The design celebrates feminine strength through the use of angular shapes, curved spaces, and luxurious materials, with a particular focus on the color pink—a symbol of grace and personal power. This modern yet timeless aesthetic is enhanced by meticulously chosen décor and the integration of local artistry, ensuring that each villa offers a unique and immersive experience.

Thoughtfully designed social spaces—including a chic lobby lounge and sun-drenched sundeck—invite moments of connection and relaxation, while the restaurant and main pool area foster a sense of community. The gym and spa, with their aesthetic appeal and sensory design, elevate the experience further, making ELLE Villas not just a home, but an unforgettable lifestyle destination.

This milestone marks yet another chapter in Pertama Property’s expansion into branded luxury, following its recent momentum in international markets, including its presence at IPS Dubai 2025.

For media enquiries or investment information, visit pertamaproperty.com

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